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Where Radio Meets Digital

About Us

The Cromwell Group, Inc. (“CGI”) is a privately held company with its corporate office in Nashville, Tennessee. The company manages affiliates operating 31 radio stations in six markets (Decatur, Effingham, Mattoon, Vandalia, Owensboro/Tell City, and Nashville), in four states (Illinois, Indiana, Kentucky, and Tennessee).

Decatur Drone Footage
Effingham Drone Footage
Mattoon Drone Footage
Nashville Drone Footage
Owensboro Drone Footage
Vandalia Drone Footage

Our Mission

To be a good citizen in the community. To consistently provide clients and potential clients with excellent service to fostering long-term relationships and helping them solve their marketing problems through creative, effective advertising and promotion ideas that include our product. To provide entertainment and community voices that take a leadership role and are positive in their presentation. To positively reflect the community attitudes where we operate, which includes the attitudes of our staff associates who are community residents. To recognize individual excellence by our associates and those in the community at large. To operate in a profitable and fiscally sound manner, which is essential to our community service and the well being of our employees and ownership. To operate within the guidelines and commitments of our federal broadcast licenses.

Our History

Bayard H. Walters, President

The company began in 1969 when Bayard H. Walters applied to the Federal Communications Commission for permission to construct a new AM radio station in Hawesville, Kentucky. From that station, which went on the air in November, 1972, we have grown by building new stations from scratch or buying underdeveloped stations and improving the facilities by increasing power and performance. The original station is still owned and operated by Cromwell Group. In total, we have built, or improved nearly 40 stations and consulted with others for their improvements.

In addition to the current markets, CGI developed stations in Terre Haute, Indiana, Lexington, Kentucky, and Peoria, Illinois. In these instances the stations became leaders in their markets before being transferred.

The Illinois and Tennessee markets became part of the group in 1989 and 1990. Since that time, as federal laws have permitted, the number of stations in each of our markets has been expanded to three or more. It is our intention to attempt to increase our exposure in each market to the extent the law allows to insure increasing opportunity as our competition and technology changes.

Our company employs approximately 150 people full and part-time. You are welcome to visit any of our stations in any of our markets. The WELCOME mat is always out. Likewise, please welcome those who might be from other stations/markets. We’re glad you are with us. Our objective is to make a positive difference “where we are”. Our motto is “Local Media – Fresh Ideas”. This includes traditional broadcasting, social media and digital media. Our intention is to be available on any device a consumer might choose.

Let’s Connect!