To consistently provide clients and potential clients with excellent service to fostering long-term relationships and helping them solve their marketing problems through creative, effective advertising and promotion ideas that include our product.
To provide entertainment and community voices that take a leadership role and are positive in their presentation.
To positively reflect the community attitudes where we operate, which includes the attitudes of our staff associates who are community residents.
To recognize individual excellence by our associates and those in the community at large.
To operate in a profitable and fiscally sound manner, which is essential to our community service and the well being of our employees and ownership.
To operate within the guidelines and commitments of our federal broadcast licenses.
